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Description: As a young man, Earvin “Magic” Johnson admired his
father and other small-town entrepreneurs who created jobs and served as
leaders in his Midwestern community. He worked for them, watched them,
and his interest in building communities through economic development
grew even while his basketball career flourished. His fame as an NBA
star gave him access to some of the most successful business leaders in
the country. It was Earvin’s own entrepreneurial spirit that inspired
them to serve as his mentors.
Earvin made the transition from great athlete to greater entrepreneur
through hard work and by avidly pursuing opportunities. He recognized
that densely populated urban communities were ripe for commercial and
residential development. He partnered with major brands like Starbucks,
24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in
these communities. The success of his businesses proved that ethnically
diverse urban residents would welcome and support major brands if given
the opportunity. Earvin continues to be a leader of urban economic
development that provides jobs, goods, and a new spirit of community.
32 Ways to Be a Champion in Business will inspire and enlighten
readers who wish to make a similar impact with their careers and
business endeavors. |
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About the Author: EARVIN “MAGIC” JOHNSON—known worldwide for his
talent on the basketball court—has an equally impressive career off the
court. As the chairman and chief executive officer of Magic Johnson
Enterprises, he has helped launch major business initiatives focused on
revitalizing ethnically diverse urban communities by bringing brand-name
businesses into them. He has been voted number one among organizations
and individuals in representing the urban community, and is the
celebrity most able to influence minority consumer purchasing. |
